Graphic design apprenticeship
After collaborating with the senior Graphic Designer on the branding redesign for Laboratoire Science & Nature, I was asked to present the new logo in a short video format for the
employees and clients of the company.
The clip explains the different components of the logo:
- the laboratory glassware, representing the science behind the products as well as a metaphor for the transparency of their methods;
- the leaf, representing the organic products made by the company;
- the leaf's stem, also symbolizing running water as a nod to the natural spring of St Clementin which runs through the laboratory's domain, and is responsibly extracted from a preserved
granite massif to create the laboratory's products.
